Lavikworx is a part of Lavik Group which expertise in Construction, food and various other ventures. They approached us with the idea of providing uber cool sharing space to budding entrepreneurs, emerging start-ups and passionate geeks.
backgroundLavikworx is a part of Lavik Group which expertise in Construction, food and various other ventures. They approached us with the idea of providing uber cool sharing space to budding entrepreneurs, emerging start-ups and passionate geeks. Their intention was to break the traditional workspace model with interactive and vibrantly designed office structure. They wanted us to design their Brand Identity and build a website for them.
findingWe sat down and penned our findings and understandings. We studied that, their entire project revolved around “space” so we had to make sure that our major design should focus on not only creating a space for themselves in the market but to elevate this space factor to the next level. We noted that their project was not restricted to a particular age group because, be it a 30 year old or a 50 year old- if they start a business, it is still called a start-up and workspace is definitely a must. But what we knew is, this place is for cool people who are modern and casual. Also, this is a sort of business that has the potential to evolve both physically and digitally, therefore all the aspects of our design has to fit in their potential use case.
brand storyBased on our findings, we at Two Stones designed their brand identity and website incorporating a cool and trendy look throughout. The logo we crafted clearly explains their whole concept conveying the idea of intersection of people and space. Our logo sketch adeptly imparts the magic of intersection and highlights the idea of right people, right place and at right time for their clients. We skilfully conveyed Lavikworx’s target audience using an all new approach in their website. By simply spending 4 seconds worth of time in the website we built, their prospects will get to know everything they should know about Lavikworx.
identity design directionWe tried out 8 plus sketches before we were convinced with our final design. We felt that the logo which we were content with; “X-intersection mark”, conveys intersection of path, location on the map and multiplication of opportunities. We made sure everything was right; from the black and distinguishing pink colour combination in the website to the expression we brought out in the logo, we made sure that it conveyed the desired cool and trendy look but at the same time engraved trust and passion in the customer’s mind.