aroma paneer

Aroma Paneer is one of the trusted brands in South India which are well-known for their quality dairy products. They are the leading suppliers and producers of dairy products in India. We were approached by them to re-design their product line and they intended to use this new look that we design in all of their products.

 

background :Aroma Paneer is one of the trusted brands in South India which are well-known for their quality dairy products. They are the leading suppliers and producers of dairy products in India. We were approached by them to re-design their product line and they intended to use this new look that we design in all of their products.

finding :Aroma Paneer is a well-established brand in South India and our challenge was not only to establish the pride that the brand has built for itself over the years but we aspired to create an edge over other dairy brands in India and increase the sales with our brand new attractive design thereby sustaining the already existing customers and attracting others by standing out in the Market space.

brand story :On par with our understanding about the challenges in store, we brainstormed and came up with an invigorating look for our client and also made sure to use the same background in all of the brand’s products. Since Aroma is a dairy based product, we wanted to design the template with the colours that will re-iterate the feeling of freshness and create a natural and a healthy thought in the minds of the buyer. With this idea, we sketched the entire background for Aroma paneer, ghee, butter and different varieties of biscuits. Aroma Paneer after our re-design received great laurels and recognition.

Design Process :We were determined to make use of bright and attractive colours showcasing the beauty of fresh food. Especially in Aroma paneer, we did not just add a picture of paneer in the pack, we explained the entire process of making a tasty paneer recipe by very skilfully using the ingredients that go into making it. We made use of a bright red tomato, paneer of course, a red chilli and fresh coriander leaves. With these details in the highlight, we designed the background colour consisting of yellow and green which we thought are the best to signify a dairy product. Our revitalizing look and design was very much appreciated and used in all of Aroma’s products.